so, what is this 💩?
where cool shit will be going down every month with creative briefs judged by ad industry professionals. it’s simple. we release a brief. you anonymously submit your wildest, shittiest creative ideas. experienced shits will judge it, and you will win a connection with them. the best idea will win without any bias. you’ll be a step closer to where you want to be in the industry. we all know a trophy is nice, but a job and a connection is better. so we are here to help you find a home where you can do what you love and love the shit that you do. let’s stir shit up in the industry together!
august/sept. brief:
by Alessandra Coloma & Sarah Abrams
Milk has been a household staple for generations, but as the beverage and alternative milk industries rapidly evolve, so do public opinions. Even before the rise of plant-based options, movies often used regular milk to convey something unsettling — think of the villains drinking milk before chaos in A Clockwork Orange, or robots sipping milk in Westworld despite not needing food. Whole milk remains a justifiable choice for children, adult milk drinkers often face scrutiny and judgement for enjoying it.
SO…reframe milk as a cool, every-day drink that adults won’t feel judged or ridiculed for enjoying.
To dive in further and start crafting your ideas, click the link below.
FULL BRIEF: HERE
submissions due on September 29!
want the 411? 📮
*Note that we are based in the US (EST). All submissions will be flipped to the judge(s) the morning after submissions are due (September 3oth).