so, what is this đź’©?
where cool shit will be going down every month with creative briefs judged by ad industry professionals. it’s simple. we release a brief. you anonymously submit your wildest, shittiest creative ideas. experienced shits will judge it, and you will win a connection with them. the best idea will win without any bias. you’ll be a step closer to where you want to be in the industry. we all know a trophy is nice, but a job and a connection is better. so we are here to help you find a home where you can do what you love and love the shit that you do. let’s stir shit up in the industry together!
february brief:
by Bri Lucero
Context:
Books are being banned at an alarming rate, silencing diverse voices and important stories. However, censorship doesn’t have to win. Social media is a powerful tool to amplify these voices and inspire action.
Brief:
Create a social-first campaign that brings the issue of banned books into the digital-first world. The campaign should hit an insight, spark conversation, drive engagement, and encourage organic sharing. It could include a stunt, activation, OOH experience, or a series of platform-tailored social posts. The goal is to create something so relevant and scroll-stopping that it prompts people to talk about it and share it on their own social platforms.
Examples for Inspiration:
New York Public Library’s InstaNovels
Duolingo’s Tattoo Duo-Over
Wendy’s Keeping Fortnite Fresh
Heinz’s Vegetarian Vampire
Tubi’s Interface Interruption
submissions due on Feb. 27th!
want the 411? đź“®
*Note that we are based in the US (EST). All submissions will be flipped to the judge(s) the morning of the 28th.