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where cool shit will be going down every month with creative briefs judged by ad industry professionals. itās simple. we release a brief. you anonymously submit your wildest, shittiest creative ideas. experienced shits will judge it, and you will win a connection with them. the best idea will win without any bias. youāll be a step closer to where you want to be in the industry. we all know a trophy is nice, but a job and a connection is better. so we are here to help you find a home where you can do what you love and love the shit that you do. letās stir shit up in the industry together!
by Winona Wee & AndreĢ Mezzomo
Client: Pangea Cafe https://www.instagram.com/pangeacoffee_ldn/
Context: Since Brexit, the UK has been facing a challenging political climate. Inflation, a cost of living crisis, and recently, racist and nationalist riots from the extreme right-wing have swept across the country, spreading hate and violence against immigrants.
We are Pangea, a coffee shop and cafe loved by Brits. But we're not 100% British. Our owner is an immigrant, and our coffee beans come from all around the world including Costa Rica, Ethiopia, Brazil, Colombia, and Saudi Arabia, among others. To bake our sourdoughs and pastries, we use ingredients from various places: French butter, Italian flour, Indian sugar, and more. Our customers and staff are diverse, representing different cultures, languagesā¦ and we all bond over our love for good coffee and Archie the dog.
Brief: We want to create an anti-racism campaign to spread the message that racism is not welcome in our shop, while highlighting all the different countries from which our products and ingredients originate. This should be easily executable. Think of where your work could live: on the Instagram page, or even within the cafe.